The Carbon Reduction Label Explained
The label allows businesses to communicate with consumers
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That they have made a commitment to reduce their product's carbon footprint.
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How their product's carbon footprint compares with other products within the same category.
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How consumers can reduce their own carbon footprint by preparing, using, washing or disposing of the product in the most efficient way.
A public display of the carbon
footprint of a product or service
The Carbon Reduction Label shows the total greenhouse gas emissions added up from every stage of the product's lifecycle, including production, transportation, preparation, use and disposal. The footprint calculations take every recognized greenhouse gas into account, reported as the CO2 equivalent.
Effective marketing and
communications tool
As well as on-pack labeling, the Carbon Reduction Label may be used at the point of sale and in: websites, catalogues, brochures, product manuals and other communication materials.
Effective brand enhancement
Research studies carried out for the Carbon Trust and other organisations conclude that companies believe that climate change is one of the factors most likely to affect their corporate reputation. We also have evidence to show that the Carbon Reduction Label could be a deciding factor in customer choice.
A commitment to reduce the carbon footprint
The Carbon Reduction Label program is designed for companies who have a genuine long-term aim to reduce their carbon impact.
That is why the program includes a commitment to further reduce the carbon footprint of the product every two years. If the commitment is not met, the company will no longer be able to use the label.
A tool for comparing different products within any category
The Carbon Reduction Label is underpinned by 'Footprint Expert' which in turn is based upon the PAS 2050, a set of standards and guidance developed in partnership with BSI and overseen by a Steering Group representing NGOs, academics, business and government.
The Carbon Trust is now working with the World Resources Institute and ISO to support the global harmonisation of product carbon footprinting standards.