Carbon Reduction Label launches in Australia
Date: 29-Jun-09
Author: Planet Ark
Planet Ark and the Carbon Trust are pleased to announce the launch of the Carbon Reduction Label in Australia and invites businesses to join the scheme.
Planet Ark and the Carbon Trust, the UK based organisation responsible for the scheme’s formation, have signed a memorandum of understanding to establish the initiative in Australia.
The Carbon Trust’s Carbon Reduction Label has successfully operated since March 2007 on more than 2,500 individual product lines. They have worked with many internationally recognised brands including PepsiCo (Tropicana, Walkers and Quaker), Tesco, Coca Cola, Danone, and Kimberly Clark.
The Carbon Reduction Label allows businesses, who independently verify the carbon footprints of their products, to communicate their carbon reduction commitment to their customers through an easy to understand label that appears on a product’s packaging and other marketing material.
The scheme aims to help businesses reduce their costs and enhance their reputation through communicating their product carbon footprints. Measuring carbon emissions at every step of the product lifecycle shows businesses where valuable carbon savings can be made, as well as responding to consumer demand for corporate action on climate change.
